Internet driven business is taking over the global economy to new heights, e-commerce has brought disconnected countries, people and their products much closer. The constraints in trading options have eased out now and barriers in gateways have opened up new business channels. Gone are those old days, where business people had to travel and find out the demand and

When McLuhan wrote the lines “Medium is the message”, almost all of the communication mediums (newspaper, radio) were unidirectional. Messages were pushed out and listened to by the intended audiences. Measuring the quality and quantity of the reach was mostly guesswork whereas getting feedback for the pushed message was near impossible. Till internet gave birth