How to build the Best Customer Loyalty Experience

customer loyalty experience

Creating a delightful, simple, and enjoyable customer experience is more important. Customer Loyalty programs are the best way to enhance your customer experience with your business/brand. 

Loyal customers keep your revenue flowing. In fact, loyal customers spend 67 % more than occasional customers, which is why focusing on repeat business is a necessity. But, keeping your existing customers is a tough task in this competitive world.

If you want to satisfy your existing customers and increase conversions, you certainly need a set of marketing strategies and innovative customer loyalty programs.

What Is a Customer Loyalty Program?

A customer loyalty program is  run by a company that offers rewards or some sort of benefits to customers. Those benefits may be in the form of discounts, rebates, free products, or other promotions. An effective customer loyalty program rewards customers who buy from a business regularly, encouraging the customer to return frequently.

Why is the Customer Loyalty Program important?

It’s important to make a good impression on your customers to keep them coming back. A recent study says that 74% of customers say experience influences their willingness to be loyal and 59% of customers will switch brands due to a poor experience. Obviously, positive customer experience can make or break your business, so keep that in mind as you think about your brand’s customer loyalty strategy.

Loyalty programs can make your business stand out  from hundreds of competitors that your customers determine. But, that’s only if you’re delivering a positive customer loyalty experience. 

Let’s take a look at some of the best practices to create a remarkable customer loyalty experience:

Make customer service a priority

You should provide the best customer service, if you want loyal customers and repeat business. A customer evaluates your service and decides your business by the call/interaction they have made with your staff.

So, your staff must be gracious, caring and efficient; your customer support team should be easy to access and able to solve problems promptly; and your business should work to answer questions swiftly.

Ask for feedback and listen to it

As a business, you should make an effort to collect feedback from your customers and listen to them. If customers complain about the poor experience of your product/service, then you have to fix it. Once the issues are fixed or enhancement is completed, tell customers. It is a great way to show customers that you are not only reading their feedback but also acting on it.

Reward your customers

One of the best ways to keep your customers is to reward them for their loyalty. Set up a rewards program that gives customers discounts, gifts, and exclusive offers. The rewards you provide should make financial sense for your business, whilst simultaneously offering something your customers want. The rewards have to offer value to the customer.

Well, how to reward customers?As a brand, you would want to be present wherever your customers are, right? Here comes “The Redtie – Omni-channel Rewards Platform” to encourage customers to earn and redeem rewards across multiple channels (text, email, voice, social media, app, web, in-store, etc.) where your brand has a presence.

Stay connected with your customers

It is more essential to stay in touch with your customers after creating your loyalty program and email campaigns are one of the best ways to do this.

Using an email campaign allows your customers to know about special offers just for loyal members, and can make your program work better. Remind them about the campaign after a certain amount of time. It helps to build a positive impression of your brand. 

Another great way of engaging with your customers is through live chat. If you have live chat enabled on your website then you can inform customers about your loyalty program during conversations. Live chat can help you build trust with customers, in turn increasing customer loyalty.

Customer loyalty programs can effectively boost your profits and improve customer retention. Redtie is the true omnichannel rewards platform and it helps to make a significant impact on your bottom line by enabling you to create and maintain the best loyalty programs. Execute the right loyalty program for your customers, manage it well, and you can ensure long-lasting success for your business.

Jenitha@ephronsystems.com