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When McLuhan wrote the lines “Medium is the message”, almost all of the communication mediums (newspaper, radio) were unidirectional. Messages were pushed out and listened to by the intended audiences. Measuring the quality and quantity of the reach was mostly

When McLuhan wrote the lines “Medium is the message”, almost all of the communication mediums (newspaper, radio) were unidirectional. Messages were pushed out and listened to by the intended audiences. Measuring the quality and quantity of the reach was mostly

When McLuhan wrote the lines “Medium is the message”, almost all of the communication mediums (newspaper, radio) were unidirectional. Messages were pushed out and listened to by the intended audiences. Measuring the quality and quantity of the reach was mostly