Data Protection
What is ethical digital marketing?
Data integrity is without a doubt important for all businesses. Marketers need to take steps to reassure people who interact with the business online that they will treat data with due respect. GDPR provides valuable guidelines for how to communicate the appropriate intentions. However, many businesses are struggling with integrating the formalities of communication into their marketing messages. There seems to be a disconnect between data privacy messages and the business’s value proposition, with the risk of either confusing stakeholders or, at worst, driving them away.
Source: Linkedin